Steps In Leveraging Typography While Designing Websites
Typography is the technique of creating type and using it for printing. This art has been used in many, and its principal aim is to convey the right message across to the audience. For this idea to be useful, you will be required as a web designer, to make proper use of the text size, color, and style. That being said, you have to ensure the audience get the same picture that you desire to portray. Typography has advanced developed into a sector where an artist can select from a wide variety of fronts for written communication. However, this article focuses on how to leverage this technique while designing websites. Read this.
First while designing any websites, it is vital that as a developer you understand facts. These constitute checking if the fonts are web safe, they are improper alignment and also if they have the right amount of spacing. Another aspect to consider is how that particular font works differently in print media and individually for websites. The serif fonts, in this case, have additional embellishments at the end of strokes for each letter while the sans-serif fonts lack other decorations.
The ideal factor is while selecting fonts for your website is whether it is safe by ensuring it is compatible with every platform on the internet. For example, if you are using CSS you have to declare your font by using @font-face allowing room to pick from any Open-type font available.
Another approach to ensure the fonts you are using are safe is using the font stacks. This occurs by setting some fonts in a hierarchy giving your site the privilege to fall back on if the browser is compatible.
Spacing is vital since it improves readability of any site. Besides that, appropriate usage of white space is a technique which lends to expertise to your work making it easy to comprehend the text. In regards to typography, one has to consider letter spacing and word spacing.
When dealing with links, you have to make sure the linked content stands out if the crowd and should not have too many words. Get to know the relationships and how to alter the colors. This will make it easier for you to find visited and links that have not been visited.
In summary, use typography to engage the audience positively. Be knowledgeable about hand tools such as the EM calculator and the typeset which makes it easy for new fonts to be introduced.